is a Shanghai-based home décor studio rooted in craft, art, and a sense of honesty. Inspired by the quiet rituals of daily life, it creates tactile, expressive objects that blend Eastern tradition with Western influence—sculptural yet functional, playful yet grounded.

With a gentle approach to form and a love for imperfection, Soft Serve invites a slower, more thoughtful way of living—where objects gather meaning and warmth over time.